Sherli Furst, a member of the Firm, is a commercial and intellectual property attorney who helps brands, creators, and companies protect, enforce, and monetize their most valuable assets. She brings deep experience handling high-stakes, complex IP matters across a wide range of industries, including fashion and apparel, entertainment, retail, fitness, food and beverage, and consumer products.
Ms. Furst is known for her strategic, business-minded approach to intellectual property. She advises clients on IP monetization, credit rights, and revenue distribution, with a focus on delivering practical solutions that align with broader commercial goals. Whether resolving disputes early or litigating aggressively when necessary, she helps clients protect brand equity and maintain leverage in competitive markets.
Intellectual Property Litigation & Dispute Resolution
Ms. Furst regularly guides clients through sophisticated enforcement, prosecution, and federal litigation matters, including:
• Trademark, copyright, and trade dress infringement disputes
• Contract and commercial disputes involving intellectual property rights
• Digital Millennium Copyright Act (DMCA) enforcement and takedown strategies
• Unfair competition and false designation of origin claims
• Rights of publicity and name, image, and likeness (NIL) matters
Trademark Enforcement & Prosecution
Ms. Furst advises clients at every stage of brand development and protection, from clearance to global enforcement, including:
• Management and enforcement of international trademark portfolios
• Strategic branding and copyright counseling for online and digital media
• Internet and platform-based enforcement matters
• Global trademark enforcement strategies
• Trademark Trial and Appeal Board (TTAB) proceedings and prosecutions
Commercial & Cross-Border Litigation
In addition to her intellectual property practice, Ms. Furst represents clients in complex commercial disputes, including cross-border litigation, government and regulatory investigations, financial services litigation, and putative class and mass actions. She has advised financial institutions and multinational corporations in multi-jurisdictional disputes, bringing a disciplined, detail-oriented approach to matters with significant financial and reputational risk.
Ms. Furst is valued by clients for her responsiveness, strategic judgment, and ability to translate complex legal issues into clear, actionable guidance—helping businesses move forward with confidence.